I'm Kinga — a Product Manager working on CRM, loyalty platforms, customer communication products and marketing automation. I translate business goals and customer needs into data-informed product initiatives that align stakeholders and scale high-volume engagement platforms.
I'm a Product Manager with 10+ years of experience in CRM, loyalty platforms, customer communication products and marketing automation on the CEE market. My product development craft covers product strategy, roadmap and backlog ownership, product discovery, requirements definition and Agile/Scrum delivery.
I translate business goals and customer needs into data-informed product initiatives — aligning stakeholders and scaling high-volume customer engagement platforms. With a clear view of both the business landscape and the technical processes behind it, I make sure teams stay aligned and deliver impactful, customer-centric solutions.
Together with you and your business, I can help improve your customers' experience, their loyalty, and increase retention.
CliftonStrengths · Top 10
ExecutingInfluencingStrategic Thinking
1
Achiever
Executing
▾
Great stamina and a strong inner drive — I find real satisfaction in being busy, productive and shipping meaningful outcomes.
2
Focus
Executing
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I set a direction, prioritise ruthlessly and follow through — making corrections along the way to stay on track.
3
Competition
Influencing
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I measure progress against others and against my own bar — thriving in contexts where performance is visible and comparable.
4
Analytical
Strategic Thinking
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I search for reasons and causes, weigh factors and question assumptions before drawing conclusions.
5
Discipline
Executing
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I bring order, routines and structure — turning ambiguity into predictable, repeatable delivery.
02 · Experience
Ten years across CRM, marketing & product.
From hands-on campaign delivery to owning product strategy for a loyalty platform — here's the path that shaped how I work.
Jul 2025 — Present
Katowice
Product Manager — Communication & Loyalty
— STS S.A.
More▾
Owning product strategy, roadmap and backlog for CRM communication, with cross-system dependencies across in-house and third-party platforms.
▸Own the product strategy, roadmap and backlog for CRM communication, prioritising initiatives and managing cross-system dependencies across in-house and third-party platforms, including Optimove
▸Manage STS Club, a loyalty programme for the Polish betting market, with engaged members showing an average 15% higher retention rate
▸Lead the rollout of an in-house marketing communication platform into additional European markets, adapting the product to local business needs and regulatory requirements
Aug 2022 — Jul 2025
Katowice
Product Owner — Customer Communication
— STS S.A.
More▾
Owned the backlog for in-house customer communication tooling driving hundreds of CRM campaigns weekly.
▸Increased private message delivery capacity by 920% YoY
“Kinga is excellent at noticing product problems early and reacting practically. She takes responsibility for product decisions and gives the team a clear direction. She trusts expert work and supports the team without micromanaging — a smooth, efficient collaboration.
P
Paulina Bednarek
UX Writer
“What caught my attention was Kinga's analytical and strategic thinking. She doesn't just focus on the details — she understands how they connect to business goals. Professionalism, technical knowledge and passion make her an invaluable asset to any team.
A
Adam Cedrowicz
CRM Data Partner
“Her strategic planning and proactive approach allowed our team to update critical data quickly and efficiently. Automation improvements streamlined workflows and empowered agents to focus on customers rather than admin work.
J
Justyna Sakowicz-Matuła
CRM Contact Center Manager
“Kinga clearly communicated complex requirements while keeping team input and user needs in focus. She balances business goals with a strong user-centered mindset — a dedicated and results-oriented product owner.
